Marketing Analysis Marketing Strategy Essay - 1445 Words

MARKETING STRATEGY Without emphasize the price and product strategies previously discussed, a brief analysis of the marketing mix underlines some other specific traits of the company. An interesting aspect is represented by promotion. In the solar Industry a great part of the promotion effort lies in the downstream, and this is where SolarCity put a greater effort: on the 2,510 employees (2012), 661 work in sales and marketing and 248 work in customer care (SolarCity, â€Å"SolarCity annual report 2013†, SolarCity, 2013). SolarCity promotion relies mainly on a well-trained direct sales force used for what the founder calls in-house sales. The direct-sale force is backed up by a call center and a cross-promotion channel partner such as Home Depot (home improvement supplies superstore) and customer referrals. It is also true that not all of the promotion effort lies on the downstream of the industry. Customer sensitization, especially in a young industry such as the solar one, is a shared need an d in addition seen the involvement of government in the industry join effort may become a necessity. To fight the opposition on the â€Å"Net metering† and the planned decrease in governmental subsidies many solar companies formed trade associations for lobbying purposes and industry-wide advocacy groups. In addition all companies in the industry are active supporter of various â€Å"green initiatives† aimed at the sensitization of potential customer toward a â€Å"sustainable lifestyle†. Solarcity alsoShow MoreRelatedMarketing Analysis : Marketing Strategies1217 Words   |  5 PagesThere are many businesses that use various techniques to sell their product or service. Marketing Strategies is a process of using the marketing mix which consists of place, product, price and promotion to satisfy and attract consumers to make a profit for the organisations. Place: The location of the business/market where the main transactions are implemented Price: The amount a consumer is willing and able to give for a product/service or good Product: Anything that can be offered within a businessRead MoreMarketing Analysis : Marketing Strategy Essay1248 Words   |  5 Pages Marketing is an essentially about marshalling the resources of the organization so that they can meet the changing needs of the customers on whom the organization depends. As a verb, marketing is all about how an organization addresses its markets. Marketing is â€Å"The management process which identifies, anticipates and supplies the customer requirements efficiently and profitability†. Marketing is the performance of the business activities that direct the flow of goods and services from the producerRead MoreMarketing Analysis : Marketing Strategy Essay1577 Words   |  7 PagesA) Marketing is a management process which responsible for satisfy customers needs and wants , and it is a social process by which organizations and individuals gain what they want and need through create values and exchange between each others. Marketing gives you an opportunity to gain profits with your business and build long-lasting relationships with customers. There are four elements â€Å"4 P’s† of marketing mix : PRODUCT , PRICE , PLACE and PROMOTIONAL STRATEGY *The marketing strategy consistsRead MoreMarketing Analysis : Marketing Strategy1546 Words   |  7 Pages For instance, deciding on a product line/range requires that the marketing strategist have a definite understanding of all relevant contender items (as well as the corresponding pricing structures) with a specific end goal to establish appropriate juxtaposition and comparison and decide on suitable business choices for diversifying. Competitor analysis is a crucial part of marketing strategy.  It is sometimes said that some firms don t lead this sort of investigation deliberately enough. RatherRead MoreMarketing Analysis : Marketing Strategy1839 Words   |  8 Pages The critical part of marketing research is to anticipate the response of customer for marketing activities. However, Most of data is hard to obtain or the validity is doubtful. And the market environment is dynamic and complex. Marketing Strategy is not only a science, but an art. So, determining the marketing strategy need not only field data but also experience and intuition. In order to enhance the validity, several methods were used to establish the marketing strategy. Firstly, the market segmentationRead MoreMarketing Analysis : Marketing Strategy1525 Words   |  7 PagesIntroduction Marketing is nothing but the process to sell the product to the consumers in order to satisfy customers’ needs and to obtain profits. In today’s competitive environment, there is a necessity for many companies to be globalized, to remain in this competitive market and satisfy customer’s needs across the world. Marketing a product internationally is a little difficult job for the company who is planning to launch their products internationally. Many manufacturing companies have the expertiseRead MoreMarketing Analysis : The Marketing Strategy Essay2077 Words   |  9 PagesIntroduction Citigroup has four primary business segments, retail banking, commercial banking, Citi-branded cards, and Citi retail services. Our firm analysis will focus on the Citi-branded cards segment and commercial banking in the North American market. Financial performance Over the five years to 2016, revenue is expected to decline an annualized 2.8% to $7.5 billion. The company s North American consumer banking segment performed well in 2014 due to rising loan balances. However, revenuesRead MoreMarketing Analysis : Marketing Strategy1194 Words   |  5 PagesMarketing is shifting from mass communication to individual, one to one interaction with the integration of various digital technologies like SMAC. Also the marketing strategy is shifting from product push to customer pull strategy. Digital marketing is picking up fast and intense market research is being resorted to by companies on their products to understand customers’ preferences and sentiments before targeting/positioning their products and services. Companies have started having their webpageRead MoreMarketing Analysis : Marketing Strategy1611 Words   |  7 PagesMarketing Strategy Research Paper Naugie Pratt Strayer University MKT- Marketing Management February 28, 2016 â€Æ' Marketing Strategy Research Paper Summary After careful review of the multinational companies that are out there today, I decided to go with HTC. As many of us know HTC is well known for their carefully crafted mobile products. HTC is mainly known for the cell phones to many but let’s take a look at things in reference to tablets, televisions and computers. As the new market managerRead MoreMarketing Analysis : Marketing Strategy959 Words   |  4 PagesMarketing has been around since the beginning of time. When the Neanderthals figured out what fire was, it took some convincing to make others realize that it was good. They were afraid of it to begin with but when one person used it to cook its food, they started to understand that it was a good thing. Marketing was born. In the 1950s, the marketing strategy was based on the 4Ps (Product, Promotion, Place, and Price) or what was known as the â€Å"Marketing Mix† (Tanner, Jr Raymond, 2012, pg. 5)

Propaganda And Its Effect On The World War II - 1565 Words

Propaganda, though not the most effective war time strategy, allows people to come together as one to contribute to the success of the country as a whole. However with this idea, there is also the idea that they are not whole truths being told by governments within countries. Propaganda is a form of a lie seen in both North Korea in the book Escape from Camp 14, and in one of the world’s darkest times, World War II; the world allows these lies to surface due to the fact that they do no outwardly hurt another race. Adolf Hitler used propaganda to turn people against Jews, blacks and about everyone else that was not German and he also use it to make people want to join Nazi army. Franklin Roosevelt or F.D.R also use the science of propaganda to turn people against Germany, Italy and Japan. Hitler had first become aware of propaganda and its uses before the First World War. During the war he saw the effect of British propaganda on the soldiers of the Central Powers. Later on after the war Hitler wrote a book called Mein Kampf (My Struggle), he devoted two whole chapters to the study and practice of propaganda. He once said â€Å"the psyche of the masses,† he wrote, â€Å"is not receptive to anything that is weak. They are like a woman, whose psychic state determined less by abstract reason than by an emotional longing for a strong force will complement her nature. Likewise, the masses love a commander, and despise a petitioner† (Hitler). After many speeches and papers he wrote onSho w MoreRelatedPropaganda And Its Effects On The World War II1590 Words   |  7 Pagesterminated and they had to claim that all Skorpion leaflets were counterfeit to flush out the fakes (War Report Vol.2, p. 301). As you can see MO was able to create effective propaganda that created confusion on the battlefield. Propaganda will be different in other wars because of the evolution of technology and a greater understanding on how to counteract the efforts. However, the effect that the propaganda causes is something that will be pursed and replicated in a different medium. Counter-intelligenceRead MorePropaganda And Its Effects On World War II710 Words   |  3 Pages Propaganda is most commonly associated with World War II, yet in our modern day society, we are still inundated with many forms of propaganda, both directly and indirectly. With current events such as the controversial election of President Donald Trump, propaganda has once again moved to the forefront of people’s minds, with an influx of ‘fake news’ and scandalous stories on an almost daily basis, as a consequence of the rise of social media. One example of a piece of modern propaganda is anRead MoreJapanese Internment Camps During The World War II1572 Words   |  7 Pages During the second World War, the United States government produced and circulated several forms of propaganda with varying intentions. After the attack on Pearl Harbor, posters and leaflets dehumanizing the Japanese promoted racial and cultural hatred towards an entire country. Though the targets of American WWII propaganda varied, a major sentiment expressed throughout the war was a cultural and racial hatred toward Axis powers which emphasized stereotypes and harbored an unfounded hatredRead MoreNazi Germany During World War I924 Words   |  4 PagesAfter World War I, Adolf Hitler formed the Reich Ministry of Public Enlightenment and Propaganda after his rise to power in Germany. Hitler selected Dr. Joseph Goebbels as the head of the Reich Ministry to promote propaganda. â€Å"The Fà ¼hrer or Mr. Hitler explained in his book Mein Kampf why propaganda should be used to control the populace and how it had been a useful weapon for the allies during World War I. Hitler continued b y criticizing the German leadership for failing to use propaganda in anyRead MoreEssay on DBQ: Cold War1041 Words   |  5 PagesA war does not necessarily require a physical weapon to fight. From 1947 to 1991, military tension and ideological conflicts held place. Cold War is defined as a state of political hostility existing between countries, characterized by threats, violent propaganda, subversive activities, and other measures short of open warfare, in particular. The causes of the cold war between United States and the Soviet Union were the mutual distrust that had taken place in World War II, intense rivalry betweenRead MoreThe War Of The World War II846 Words   |  4 Pageseffected the world is World War II. It is an event that will never be forgotten because of how many different countries were involved and how it affected the Jews as well. During the war, the United States started to put up posters to get people to join the army and there were other countries that convi nced the people to invest money into the war. Without the propaganda and the use of artwork on posters and flyers that they used to influence people in the U.S. they may have never won the war. One of theRead MoreThe Best War Ever By Michael C.c933 Words   |  4 PagesStates, World War II is believed to be a good war, and why wouldn’t it be considered as such? During World War II, in addition to stopping mass genocide and stopping the spread of Nazism and Fascism, the United States beat Japan after their attack on Pearl Harbor. As a result, the U.S. was no longer in the Depression and the United States became a world power. However, in â€Å"The Best War Ever,† Michael C.C. Adams argues that as a result of Hollywood’s glamorization of the war, government propaganda/censorshipRead MoreJazz Music And The Musicians Essay1168 Words   |  5 Pages Jazz music – and the musicians – played a pivotal role in World War II. During the war there were a lot of patriotic songs, as well as songs about military life, humor, and religion written in the Jazz genre. There were also numerous artists that went overseas to perform. One of these artists was Glen Miller, who raised soldier’s morale by modernizing the army band. Jazz was also used as a type of weapon in the war. During the war there were a lot of patriotic songs, as well as songs about militaryRead MoreThe Perceived Perception Of Propaganda968 Words   |  4 PagesThe Perceived Perception of Propaganda Adolf Hitler once said, â€Å"Make the lie big, make it simple, keep saying it, and eventually they will believe it.† (â€Å"Adolf Hitler Quotes†). During World War II, the economy in Germany was struggling severely and the Germans wanted someone to blame. Under Hitler’s rule, he gave Germany just that, causing the persecution of millions of Jewish people. During the Holocaust, the Nazis used propaganda as a tactic to help people deceive themselves; Germans, Jews,Read MoreJosh Saskin. Accelerated Us History. February 13, 2017.1742 Words   |  7 PagesAccelerated US History February 13, 2017 The Effect of American Propaganda in World War II Following the United States’ entry into World War II and with national governments battling for the hearts and minds of the people, propaganda became an industry of war just as â€Å"important as producing bullets and planes.† In the words of Archibald MacLeish, assistant director of the Office of War Information and librarian of Congress, â€Å"The principal battleground of the war is not the South Pacific. It is not the

M Statistics Free Essays

MAT 300: STATISTICS MM PROJECT PAPER ALEXANDREA WINT PROFESSOR AZAD, VARGHA June 3, 2012 Purpose of Report The purpose of this project is to find the information for a quality control manager of Masterfoods plant. The manager wants to know about the proportion of candies and if they are the same or different. If there is any difference that exists then the manager wants to know why there is a difference in such cases. We will write a custom essay sample on M Statistics or any similar topic only for you Order Now A study was conducted and results were obtained and based on these statistical results we will try to gain information about the quality of Masterfoods plant. Part1: Sampling Method Sampling method is used to draw the random sample from the population of candies from different bags is known as the simple random sampling without replacement. 36 bags were drawn from the population of different color of candies and after drawing the 36 samples; the numbers of different candies are calculated. For sample in bag one how many are blue candies, how many are red candies, how many are yellow candies etc. There are six different colors in each bag. So the record is made after collecting the sample. Part 2: Method, Analysis, Results In this section we have made attempts to find the descriptive statistics related to the number of candies or proportion of candies in the bag. The mean number of candies per bag is approximately equaled to 55. This means that we are expecting 55 candies with a standard deviation of 2. 1 in each bag and out of these we also expecting that the proportion of different colors of candies should be equal for each bag. The sample proportion for blue candies is . 1916, for orange candies is 0. 18, for green candies is 0. 1815, for yellow candies is 0. 663, for red candies is 0. 136 and for brown candies is 0. 1446. For this results we have sampled 36 bags which contains 1978 candies overall. Part 3: Method, Analysis, Results For this part the 95% confidence intervals are obtained for each color of candies and also the mean number of candies. The following results are obtained from the analysis: * 95% confident that the population proportion for blue candies will lies between 0. 1743 and 0. 2 0895. * 95% confident that the population proportion for orange candies will lies between 0. 1631 and 0. 969 * 95% confident that the population proportion for green candies will lies between 0. 16451 and 0. 19848 * 95% confident that the population proportion for yellow candies will lies between 0. 14992 and 0. 18274 * 95% confident that the population proportion for red candies will lies between 0. 12089, 0. 1511 * 95% confident that the population proportion for brown candies will lies between 0. 12909, 0. 16009. In addition to this we can say that 438 candies should be sampled to obtain a 95% CI of the proportion of blue candies with a 4% margin of error if the known proportion of blue candies is 0. 4. Part 4: Method, Analysis, Results This portion explains the hypothesis testing for population proportion for different types/colors of candies. Each candy was tested against their standard proportion, which was then fixed by the organization and we have obtained the results using the Z test for proportion. We can conclude below results based on the analysis of data: * The true proportion of blue candies is not equal to 0. 24 at 5% level of significance. * The true proportion of orange candies is not equal to 0. 0 at 5% level of significance. * The true proportion of green candies is not equal to 0. 16 at 5% level of significance. * The true proportion of yellow candies is not equal to 0. 14 at 5% level of significance. * The true proportion of red candies is equal to 0. 13 at 5% level of significance. * The true proportion of brown candies is equal to 0. 13 at 5% level of significance. * The population mean for each bag is more than 54 candies and standard deviation for number of candies per bag 1. 69oz bag is more than 1. at 5% level of significance Part 5: Method, Analysis, Results In this portion a check for whether the there is any significant difference in the population proportion of red and brown candies was done. For this we have tested the hypothesi s at 5% level of significance. From the results which we obtained we can conclude that we are fail to reject the null hypothesis H0 because we don’t have enough evidence to support the claim that the population proportions of red and brown are equal at 5% level of significance. Quality Control: It is obvious that there are 4 candy proportions that do not meet the requirement of set proportion; only red colored and brown colored candies met the specified requirement of proportion. So we want to check why there is a difference in the quality of the output. So some of the reason for this difference can be classified as: * The machine(s) is/are not working properly, is there any difference in the output of one machine? * There is a possibility that due to different workers at the different shifts the variation arises. There is any assignable or random cause occurs or in simple words we can say that machines are producing the same colored candies at regular intervals. Conclusion We can conclude from the above results that there quality of output is not at the point where the plant would like it to be, because the standard which are fixed in advance did not work best with the output which we have obtained. The four-population proportion for color blue, orange, green and yellow do es not meet the set requirements. How to cite M Statistics, Papers

Traditional Activism, free essay sample

Imagine the President of the United States creating a ban on something everyone enjoys like cookies. You may feel outraged and have two choices. On one hand you may find a page online and â€Å"like† the page or â€Å"follow† it for support. If you choose this route, the President may see the page and overlook it seeing no threat. On the other hand you could organize a group to protest outside of the White House to get the ban lifted. In this case the President may feel more threatened and may seriously rethink his law. Traditional activism is the best way to get results. Although it takes more work it provides a better outcome in the end. Traditional activism provides close friendships, it contains a hierarchical organization, and it is a legitimate way to earn respect for your efforts. Social media and networking is the exact opposite of these things. Half a century ago, four African American college students performed a sit in at a local diner. Soon, many other individuals across the country, especially the South, had joined in. It slowly became an important civil-rights movement. Back in the early nineteen-sixties, computers and the internet were not a factor in people’s everyday lives. Therefore, this big movement was created and spread by word of mouth. This experience shows that change always was and still can be achieved without the help of texting, Facebook, e-mail, etc. Facebook, Twitter, and other social networking sites offer one to have many â€Å"friends†. In reality, though, this amount of friends is extremely higher than the actual amount we have in our lives. Traditional activism has been proven to create many true friendships without the help of social media. While one may have never met over half of their online friends, they could have met many or all of their friends through the act of traditional activism. For example, in the case with the diner sit in, David Richmond, Franklin McCain, Ezell Blair, and Joseph McNeil were all friends with each other and some were even roommates (Gladwell). Their close ties with each other started a civil-rights movement and other friendships with other people cause the movement to spread through other areas of the nation. With friendship comes courage and with courage comes change. This type of change would not have been as successful had it been started through social networking. Social media and networking lacks one important factor of activism, hierarchical organization (Gladwell). Within a hierarchical organization there is a single leader and everyone below him or her follows the rules. Without one every person has their own opinion and contribution which could cause the group or organization to fall apart. International-relations scholars Mette Eilstrup-Sangiovanni and Calvert Jones state a very good fact pertaining to Germany in the nineteen-seventies, the far more unified and successful left-wing terrorists tended to organize hierarchically, with professional management and clear divisions of labor. They were concentrated geographically in universities, where they could establish central leadership, trust, and camaraderie through regular, face-to-face meetings. qtd. in Gladwell) Whereas the opposite of these groups who lacked a hierarchical organization were not disciplined failed due to disloyalty and un-organization. When a person is a member of a group on the internet they are likely asked for donations. A lot of times one may not know who is really asking for their money. Clicking to give a donation is a â€Å"small change, is a movement and a piece of faith that contributes to a greater whole†¦a hell of a lot easier to do on the Internet† (Boyd). People see this as the easy way out to helping a cause however they are giving away a lot of personal information. How do we know if this person or group is legitimate and will not steal our information and money? In many cases we do not know. Identity theft is a big problem on the Internet today and people are too willing because they believe that donating to a group on Facebook is a legitimate substitution for traditional activism. Every time a person â€Å"likes† a cause or â€Å"follows† them on twitter, it shows up on their own page. The question here is, â€Å"are the groups causes? Or are they accessories—a piece of virtual flair that members could collect to show off their cultural sensitivity† (Hesse). While we may like to feel we have done something important it is human nature to want to be recognized and appear to be a â€Å"good person†. One day someone likes one cause and the next they forget about it and move on to the next one. Traditional activism, however, takes dedication and lacks the emptiness that social media provides. In her article Jennifer Preston writes about an incident of police brutality in Egypt. A man was beaten to death. Human rights advocates said he was killed because he had evidence of police corruption† (Preston). The article states that there were video tapings posted on YouTube and a Facebook page was created in honor of the deceased man. The Facebook page was created to give Egyptians â€Å"a rare forum to bond over their outrage about government abuses† (Preston). The death of this man and the publicity it created supposedly inspired the Egyptians to stand up against the government for doing such terrible acts. The article, however, has no proof of any action taking place. Traditional activism would have united the opposition and strengthened their ties to come up with a solution and to act on it. Once again, social networking as a form of activism had failed. In conclusion, traditional activism is the right approach to get results. It provides one with friendships not available online, it is organized, and it provides a person with the â€Å"flair† that they are searching for. Traditional activism is the right approach to a big issue and it provides people with a successful way of changing the world they live in while social media and networking does not.